A simple fact: Your feet point at what you want.
The human feet are one of the most expressive and revealing parts of our body. There’s real science behind this too:
“In many ways the feet and legs are the most accurate part of our body. They reflect our true emotions and intentions, in real time, unlike our face and other parts of the body, and they can be instrumental in the detection of deception.”
- John Navarro (FBI Body Language Scientist)
You may be able to fake a smile, but your feet speak your truth.
Audience:
The Groovy Self Discoverers. They believe self expression is a discovery process. Style and fashion fit into that process, including socks.
Brand Insight:
Happy Socks add an expression of personality to any outfit through their vivid, fun, and energetic sock art.
Target Insight:
“My feet speak my truth. Whether it’s my toes dancing to a tune, or my feet pigeon toed while talking to my crush — my feet reveal my feelings.”
Strategy:
Because your feet speak your truth, Happy Socks provide an outlet for the Groovy Self Discoverer to express themselves and pursue how they feel.
Strategist: London Halls
Directors: Harrison Brownell, Josh Lee
DP: Josh Lee
VFX & Graphics: Harrison Brownell
Art Director: Sophie Marsden
Copywriter: Joseph Nugent