Amazon came to the BYU Adlab as a client for research and strategy development. The work I did is under NDA, but I’ll tell you as much as I can :)
*The BYU Adlab is a student run, professionally mentored agency
what I learned:
how to set up a process for a large research brief
how to ladder research to go a level deeper with each step
the vast variety of resources available for research and how to use them
how to pitch a research report to a client
overview:
primary and secondary research within a particular vertical
consumer trend and behavior analysis
creation of a 30-page white-paper
presentation of findings to Amazon representatives
